Responsibilities:
- Develop and implement a data-driven content strategy that aligns with GoRocky's overall marketing goals and objectives.
- Conduct audience research to understand user needs and preferences.
- Create high-quality, informative, and engaging content across various formats, including blog posts, website copy, social media content, infographics, and video scripts.
- Manage content production schedule and workflows, ensuring timely delivery of content.
- Work closely with internal teams (design, marketing, medical advisory) to ensure content accuracy and brand consistency.
- Oversee content production, including sourcing and collaborating with freelance writers, graphic designers, and videographers.
- Track content performance and optimize strategies based on data and analytics.
- Stay up-to-date on the latest trends in men's health, content marketing, and digital media.
- Manage and maintain GoRocky's content management system (CMS).
- Contribute to the development and execution of GoRocky's social media strategy.
- Identify and implement new strategies to improve content reach and engagement.
Qualifications:
- Experience in content strategy and market research
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
- 1-3+ years of experience in content creation and management.
- Strong understanding of content marketing principles and best practices.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Strong organizational and time management skills.
- Experience with content management systems (CMS) a plus.
- Experience in social media marketing is a plus.
- Knowledge of men's health topics is a plus.
- Ability to work independently and as part of a team.
- Passionate about men's health and well-being.
- Proficient in MS Office Suite and Google Workspace.
Benefits:
- Opportunity to work with a dynamic, growing team.
- Flexible work schedule with remote work options.
- Be part of a company focused on making a positive impact on men’s health.
- Competitive compensation
Interested applicants, please send your CV and application via this posting or on jobs@gorocky.ph.
